Subconscious Storm

Run your own race

Fruit of the lume — Wed, 05 Oct 2011 06:56:32 +0000

http://sethgodin.typepad.com/seths_blog/2011/09/run-your-own-race.html

Run your own race

The rear view mirror is one of the most effective motivational tools ever created.

There’s no doubt that many people speed up in the face of competition. We ask, “how’d the rest of the class do?” We listen for someone breathing down our necks. And we discover that competition sometimes brings out our best.

There’s a downside, though. Years ago, during my last long-distance swim (across Long Island Sound… cold water, jellyfish, the whole nine yards), the competitiveness was pretty thick. On the boat to the starting line, there were hundreds of swimmers, stretching, bragging, prancing and working themselves up. By the time we hit the water, everyone was swimming someone else’s race. The start was an explosion of ego and adrenaline. Twenty minutes later, half the field was exhausted, with three hours left to go.

If you’re going to count on the competition to bring out your best work, you’ve surrendered control over your most important asset. Real achievement comes from racing ahead when no one else sees a path–and holding back when the rush isn’t going where you want to go.

If you’re dependent on competition then you’re counting on the quality of those that show up to determine how well you’ll do. Worse, you’ve signed up for a career of faux death matches as the only way to do your best work.

Self motivation is and always will be the most important form of motivation. Driving with your eyes on the rear view mirror is exhausting. It’s easier than ever to measure your performance against others, but if it’s not helping you with your mission, stop.

Child like faith

Fruit of the lume — Wed, 05 Oct 2011 06:42:38 +0000

The Truth Without Photoshop by Official P4CM Poet Janette…ikz

Fruit of the lume — Mon, 29 Aug 2011 09:17:25 +0000

P4CM Official Poet Janette…ikz shares a powerful and unforgettable spoken word piece during Lyricist Lounge 3. Check out www.P4CM.com for more poems

Water and ink

Fruit of the lume — Mon, 29 Aug 2011 09:12:00 +0000

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Today, it is estimated that 3.6 million people, including 1.5 million children under the age of 5, die every year of diseases borne by unhealthy water, making it the world’s leading cause of death.

Yet the public isn’t aware of it and political leaders do not demonstrate the drive it takes to end the terrible deaths. The campaign calls on journalists to spread awareness of this scourge and appeal to readers to sign a petition that will be personally handed to the French president during the 6th World Water Forum in March 2012.

To evoke the silent and invisible threat of unhealthy water, BDDP Unlimited opted for a minimalist approach that is both visually appealing and surprising, using water and ink exclusively. The spot shows the power of ink to reveal the invisible.

The spot, created by BDDP Unlimited, produced by Hush and directed by Clément Beauvais, a young Australian director, illustrator, musician and photographer. His multiple talents and mastery of various techniques enabled him to both create the drawings and direct the spot.

The campaign will be seen from mid-March on TV, in cinemas, on the Internet and in print. A dedicated web site, www.votregouttedeau.org, will gather signatures for the petition.

Terry Gilliam – Monty Python animations

Fruit of the lume — Sat, 27 Aug 2011 13:08:23 +0000

A blast from the past! The youthful Terry Gilliam explaining the methods behind his cutout animations.This has been circulating the interwebs for a bit, and we thought we’d share it with you all. Should be a treat for all you Monty Python fans out there.

Mila’s Daydreams

Fruit of the lume — Sun, 10 Apr 2011 12:02:12 +0000

Why be bored when you can get creative!

While my baby is taking her nap, I try to imagine her dream and capture it.”
Mom and dad goes crazy with the baby pictures.

Photography: Adele Enersen (http://milasdaydreams.blogspot.com/)
Music: Lasse Enersen
(www.lasseenersen.com, song: Watching The Stars With You – Mau)

Andrew Brauteseth

Fruit of the lume — Wed, 24 Nov 2010 04:05:04 +0000

http://www.guywithcamera.co.za/

Andrew Brauteseth is a professional photographer based in Cape Town. He has shot for many national and international brands, advertising agencies, magazine and print titles. His clients include Virgin Active, Ogilvy, Johnnie Walker, King James Advertising, Oakley, Pick n Pay, SAB Miller, Business Day, Unilever, Vodacom, Virgin Group, Caxton Magazines, Grolsch, United Colors of Benetton, Engen, Cow Africa, Lange Communications, Atmosphere Communications, Luxottica and Nedbank.

Bruno Aveillan – Diamond “The Gift”

Fruit of the lume — Wed, 24 Nov 2010 03:20:46 +0000

Ok so I’ve just fallen in love with Bruno Aveillan.

Everything he does is exquisite!

His website is amazing too! Soo much content

This makes me laugh!

Bruno Aveillan – New work for Shangri-La – “It’s In Our Nature”

Fruit of the lume — Wed, 24 Nov 2010 03:07:23 +0000

I was pointed to this by DOP Aaron Leong.

I was blown away! I wish more advertising was like this.

Bruno Aveillan – New work for Shangri-La – “It’s In Our Nature”

Where I’d Rather Be

Fruit of the lume — Mon, 22 Nov 2010 03:47:55 +0000